2010 U.S. Digital Year in Review

This report offered some interesting statistics on the “U.S. Social Networking Trends” for the 2010 year.  During 2010, the total number of internet users who visit one or more of the many social networking sites available each month grew to ninety percent.  Twelve percent of all the time spent on the internet is spent on these social networking sites.  When broken down into demographics, women spent almost seventeen percent of their online time on social networking sites, this equals approximately one out of every six minutes.

This report also offered statistics on the six most widely used social networking sites which are, in order from most popular to least: Facebook, MySpace, LinkedIn, Twitter, Tumblr, and Formspring.  When you take a look at the demographics of the individuals who are logging on to these sites, there has been a slight change over the last year.  The 18 to 34 year olds range has increased the number of users on Facebook by about one half of one percent, and by nine and a half percent on Twitter.  However, both sites lost between two and three percent of their 35 to 54 year olds group. 

Based on the current trend, the authors of this report are predicting that during 2011, companies that do not have a strong social media presence “… are likely to be left behind.”

ComScore. (2011) 2010 U.S. Digital Year In Review: A Recap of the Year in Digital Media. Retrieved from http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_US_Digital_Year_in_Review