After reading so many success stories and tales of the glories of social media recently, it was interesting to read a more honest view of what someone untrained in social media can really accomplish. Some of these articles that I had read previously made promises that rivaled most old-school chain letters. Where once we were promised years of success if we just forwarded this message to ten of our friends, today it seems that we are promised a lifetime of success and wealth if we only set up a Twitter account.
In the article, “A College Unfriends Its Social-Networking President”, the author gives the background of how one man rises to the top of the academic ladder at a college in Rhode Island without stepping up the normal rungs of the ladder. Instead, he got the job through a head hunter. When he had his interview, he was extremely late, but was still able to impress the committee and land the job by showing that he was cutting edge and a visionary.
Once he had landed the position of president of the college, he quickly stepped up and joined the ranks of the most tech savvy presidents in the country. Between speeches delivered regularly via YouTube, blog posts, and over 175 thousend Twitter followers, according to the faculty, he spent more time working the social media than actually working with the college. The faculty began to feel neglected and believed all the promises made by the new president to be broken before they could ever be followed through with. Overall, while his vision for social media was successful, he was unable to fulfill his duties as president to the fullest because of his obsession with the social media.
Young, J. R. (2011). A college unfriends its social-networking president. The Chronicle of Higher Education, 57(35).
In the article, “A College Unfriends Its Social-Networking President”, the author gives the background of how one man rises to the top of the academic ladder at a college in Rhode Island without stepping up the normal rungs of the ladder. Instead, he got the job through a head hunter. When he had his interview, he was extremely late, but was still able to impress the committee and land the job by showing that he was cutting edge and a visionary.
Once he had landed the position of president of the college, he quickly stepped up and joined the ranks of the most tech savvy presidents in the country. Between speeches delivered regularly via YouTube, blog posts, and over 175 thousend Twitter followers, according to the faculty, he spent more time working the social media than actually working with the college. The faculty began to feel neglected and believed all the promises made by the new president to be broken before they could ever be followed through with. Overall, while his vision for social media was successful, he was unable to fulfill his duties as president to the fullest because of his obsession with the social media.
Young, J. R. (2011). A college unfriends its social-networking president. The Chronicle of Higher Education, 57(35).
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